Top 5 Ways To Advertise

Top 5 Ways To Advertise

Top 5 Ways To Advertise


1. Websites and Blogs

Do you want to make the best of online advertising, then you need to have a website or blog. Advertising online is geared to direct people to your website, a central hub if you will. A large percentage of internet users use the internet to find information about goods and services. Your website or blog is a reliable shop window that is available 24 hours a day, 7 days a week.    Top 

Therefore, just having a website or blog does not mean you will get traffic, leads, sales. Hence, you need to be 100% clear on the purpose of your blog before starting.

2. Social Media Websites

Social Media websites like Facebook and YouTube are constantly seeking to increase their advertising revenues. Both provide full details of their advertising possibilities on their websites.  Top 5 Ways To Advertise

Facebook allows you to select your audience by location, age and interests. You can test a simple image and text based ad. It suggests that companies advertising on Facebook can:

  • Advertise their own web page
  • Create demand for their products by creating relevant adverts
  • Publicize an event such as a product launch or anniversary.  Top 5 Ways To Advertise

Payment is either made by “pay per click” or by “impression”. Visitors see the ad whether they click it or not. Furthermore, you can set a daily budget that can be adjusted up or down at any time.

YouTube offers resources such as “how to” Guides and advertisers playbooks. They will show you exactly how to set up and run your first successful marketing campaign with it.

Twitter also recently announced that it allows users to place self serve ads. You can find out more about Twitter Advertising here.  Top 5 Ways To Advertise

Social media networks should only be undertaken as part of a coordinated social media strategy. Caution, if you are unsure read this: 13 Reasons Using Social Media for Business is Non Negotiable.

3. Banners and Display Advertising

Display Banners, or Banner ads, were the first major method used for online advertising. By 2009, they had dropped to less than 23% of online advertising. Pay per click or keyword advertising became the predominant force.

Utilizing banners still have merit and are good for special offers or for reinforcing a brand. Banner ads are small adverts that normally come in various rectangle forms. In addition, when placed on websites, they serve as a link directly to the advertiser’s website. When you click on a banner your browser instantly redirects you to that site.

The popularity of banner ads is partly due to fact that they are simple to produce and publish. They are also highly measurable. Depending on the ad and the producer or service, advertisers can calculate the cost per sale.

An Example of a Banner Ad I use:

Top 5 Ways To Advertise


4. Search Engine Optimization (SEO)

With the huge increase of companies operating online, there has been a dramatic increase in the competition between companies to get visitors to their websites. When carrying out research most people will only look at the first page of search results, and maybe the first two or three.

An article on Search Engine Watch shows that 36.4% of people click on the first result. 2.2% click on result number ten, the last result on the first page.

Making sure your site gets high up in the search results is important to the success of your website. There are ways to improve your search engine rankings. In conclusion, the best method of doing this is SEO.

SEO is a long term strategy one that will require constant attention. As your website starts to move higher in the rankings, those that you displace will try to recover their ground.

The best online advertising methods can and will be the best if you have a well thought out plan for your advertising campaign, whether SEO or social media. So, the simple fact is if you go online without careful attention, you could end up investing time and money for little, to no return.

5. Paid and Free Ad Sites

As you go about advertising online, you may be wondering what the best advertising sites are. People will see your ad when placed in a genuine site. Outsourcing various options is good so that you can settle for various sites that suit your needs. In conclusion, I’ve listed 7 ad sites that convert well in getting leads, opt-ins, members and customers.

A. Referral Frenzy


Top 5 Ways To Advertise

Rhonda Taylor

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